Bollywood star Shah Rukh Khan hosted Ted Talks India Nayi Baat in 2020. It also coincided with his 54th birthday. So we decided to use the launch campaign to give his millions of fans across the world a special birthday surprise: a once-in-a-lifetime opportunity to invite SRK home!    

 

We released a print ad that urged people to visit https://tedtalksindianayibaat.com/ through their phone. A few clicks and through the magic of AR, they had King Khan himself standing in their living room and talking about Ted Talks India Nayi Baat.    

The website also allowed fans to capture a photo/video with the superstar. First to grab the opportunity were many celebrities and fans around the globe that have long been smitten by the SRK magic at the Bollywood box office. Their happy reactions testified to the success of this digital innovation for Ted Talks India Nayi Baat.