Every year SBI distributes an annual calendar for its employees, SBI MF dealers and customers. It is usually a medium for dull industry talk and cliches. We decided it was an opportunity to underline the brand promise "Partner for Life.' 

The 2017 SBI calendar was co-created with their key business partners, Mutual Fund dealers. A microsite became the hub of this collaborative calendar. On the microsite, we shared a set of images. Our dealers could choose any image and use just one half of it and then complete the story with a photograph they had taken. 

 

In response to the client's request for an emailer, encouraging dealers to participate, we created teaser films, that were made completely in-house. 

 Over 3000 dealers participated in this creative carnival. A true celebration of creativity and partnership.