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Breakthrough -Cut the weapon 

Concept

Creative Lead

Art Direction

In 2010, nearly 40 percent of all assaults reported in India were domestic violence related. Breakthrough, an NGO that works to liberate victims of domestic violence approached us to create a print campaign that urged readers to report crimes. We created an interactive print campaign that literally snatched weapons from abusers.

© 2024 by Sreejith Kodoth

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