To make people aware of the fact that an entire animal species disappears from the earth every day because of negative human intervention and urgent need to protect the Earth's living resources, We designed a Reverse Calendar, where the dates of each month appear in descending order (for example, January starts with the 31st and ends with the 1st). A constant reminder of the urgency of the task facing us.

By turning the simple act of checking the date into a moment of awareness, the calendar encouraged a daily commitment to protecting our planet's biodiversity.