Maharashtra Tourism Development Corporation wanted to create a campaign to increase tourist footfall. Our insight was simple: there is more to Maharashtra than Mumbai and Bollywood. 

 

The State is home to many secluded and pristine natural splendours that remain a mystery even to people who live close by places with many interesting stories to tell. 

 

Our campaign was built on the idea: Maharashtra - The land of a million stories. The communication urged people who visited Maharashtra to share their stories on www.Landofamillionstories.com Because travel is about making memories and sharing stories about those memories with friends after the trip.