Elite Foods is a leading food brand in South India with a wide range of products across multiple food categories. However, the general public were not aware of  Elite’s portfolio of products. 

 

The client brief was to create a print campaign to build awareness about the vast range of products nestled under the Elite mother brand. They felt that it was the best way to build trust and confidence in the brand. 

 

 A quick research by us revealed that the problem was not a lack of promotion, but the lack of synergy in packaging design. To the consumer, each Elite product seemed like an independent brand. 

 

Instead of a print campaign we solved the brand's problem by refreshing packaging designs across the product range to ensure that each product was unmistakably part of the Elite family Further, to draw focus to their farm-to-fork USP we also simplified the tagline from ‘The promise of good health’ to ‘Good for you’.