Ahead of IPL 2020, there were many claims and counterclaims about which team would win among various fans. To channel this sentiment into viewership, Star Sports along with the Board of Cricket Council of India launched the Khel Bolega campaign.

 

The insight was universal. In any sport, results speak for themselves. And the performances of the players and teams would be a fitting response to all the chatter (#BolBakar) by rival fans. 'The Game will do the Talking' or Khel Bolega communicated that the talk would be silenced, and the game would be the ultimate judge.