Volkswagen’s Think Blue initiative, a sustainability program aimed at fostering environmental awareness and practices, culminated in the launch of the new Passat featuring BlueMotion technology. To convey the dedication and innovation behind this eco-friendly advancement, the campaign took us into the mind of a passionate Volkswagen engineer. After countless hours poring over blueprints, the engineer's perspective shifted, revealing the world through a lens of technological precision and environmental responsibility.

 

To enhance the campaign's impact, The Times of India printed all headlines in blue on launch day, aligning with the Think Blue theme.