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'Sreedhareeyam' Rebranding

With over 400 years of experience, Sreedhareeyam has been a leading institution in Ayurvedic eye care, renowned for its expertise in Netra Chikitsa. Now, the institution is embarking on a new chapter, expanding its focus to encompass holistic Ayurvedic treatments. 

 

The idea was to leverage its legacy in eye care to position the brand as a holistic Ayurvedic center. The rebranding, positioning Sreedhareeyam as 'The Eye of Ayurveda,' reflects this evolution. The 'eye' symbolizes the essence, aligning with Sreedhareeyam's role as the core of Ayurvedic holistic health. 

 

The logo encapsulates this vision, representing the Tri-Dosha - Vata, Pitta, and Kapha - through wind, fire, and earth, respectively, and incorporating the letter "S" from 'Sreedhareeyam'. It also honors the institution's rich heritage with depictions of two legendary figures. This rebranding marks a significant step, enabling Sreedhareeyam to continue its legacy of providing exceptional Ayurvedic care.

© 2024 by Sreejith Kodoth

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